"Assignment #20 Research & Inspiration"

Shepard Fairey

Bio

Born February 15, 1970 in Charleston, South Carolina. He became involved with art in 1984 when he started to place his designs and other artwork on t-shirts and skateboards. He graduated from the Rhode Island School of Design in 1992. He became famous because of his Obama "HOPE" poster but it is thought by many that the poster was "perpetuated illegally." Because of his quick rise to fame due to the controversy surrounding the legitimacy of his poster, some of Fairey's other talents were forgotten by the public. Other than stenciled portraits Fairey did many other types of art such as; screen prints, stickers, rubylith illustrations, collages and works on wood, canvas, and metal. 

Shepard Fairey's Works

This is a hand-painted work by Shepard Fairey.

This is a print made by Shepard Fairey.

This is a second print made by Shepard Fairey.

Research

Social Issue.

The social issue I decided to base my project off of was animals used for experimentation. I choose this because its an issue I have dealt with before, I think it is a cruel practice and I want it stopped. I have researched it in depth as well as written a seven page research paper on the topic. 

Colors. 

Red to represent power, passion and blood.
Brown to represent earth and nature.
White to represent hope.
Black to represent evil.

Trends.

For this particular social issue people generally use pictures of animals who are harmed in the posters and artwork...because I don't want to do that I will be using a much less graphic portrait of one of the many species of animal who are affected by this cruel practice. 

Words.

Powerful words to use for portrait and poster: STOP TESTING, STOP, HELP THE HELPLESS, CRUEL, MURDER, STOP THE MURDERS. 

People.

There are not particular people who want to stop animal testing it is generally big organizations. Some of the predominate organizations include; PETA, CAAT, The American Humane Society, and ALDF **Although there are many more these are the largest and key players in the fight to stop animal testing**

Graphics.

For this particular social issue people generally use pictures of animals who are harmed in the posters and artwork...because I don't want to do that I will be using a much less graphic portrait of one of the many species of animal who are affected by this cruel practice. Possible animals to use: beagles (they are the most common breed of dog used in animal testing because of their laid back temperament), a mouse or rat because people usually associate rats and mice with animal testing, a monkey or some sort of primate because again people associate primates with animal testing, there are a few animals that people aren't aware of the fact that they are commonly tested on (cats, fish, pigs, and even rabbits) and using one of those animals would bring awareness that yes in fact these animals are also used and abused in testing. 

"Stationary Package"

Stationary Package

-The printed pieces that a company uses for communication purposes

-When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

-The basic stationary package includes; a business card, a letterhead and an envelope

The Business Card
An essential part of a stationary design. When you hand someone your business card they will form an immediate opinion about your company. Your business card does more than tell people how to find you; it says something about your company, its mission, its culture and its goals. Everything from the shades, the fonts, the colors, the texture and even the gloss of the paper says something about you.

Typically a business card includes:
-logo
-company name
-employee name
-job title
-phone number
-fax number
-email address
-company address
-web address


Letterhead

-A printed piece of paper used to send letters, invoices, memos, ect.

Typically includes:
-logo
-company name
-company address
-phone number
-fax number
-web address

Design Tips:
-Logo and company name should be the focus
-Other information should be less predominate
-Has to be 8.5 x 11
-Must be vertical orientation
-Must leave room to write the letter, memo, ect-big space in the middle
-Check for accuracy
-Check for unity..continuity among other pieces

Envelope

-The packaging that contains the letter/form when being mailed. What we typically use is an envelope called the Standard #10- what we will be working with.

Typically includes:
-logo
-company name
-company address
-Doesn't have to be very designed, people are just going to throw it away and you have to leave room for the address and other information

Design Tips:
-must be 9.5 x 4.125
-can be horizontal or vertical
-must leave room for recipients address and stamp
-check for accuracy
-check for unity...continuity among other pieces

"Assignment #18 Research and Inspiration"

Research

What is a wordmark?

Incorporates your company or organization name with stylized. Thick fonts=strength, slanted fonts=movement. Need to be easily recognizable even when printed in a small size.  ONLY UTILIZES TEXT, NO PICTURES!

Where are they used?

Everywhere. They are used to represent a company, brand or organization. 

How are they used?

They are used to get people to associate a certain picture or font with a particular brand, company or organization. 

Inspiration

This is Dell's workmark. Very bold and plain but it represents strength and simplicity. It would be almost to boring without the positioning of the E though, it brings the wordmark together. Makes it flow.

This is ebay's wordmark. I like this one because there is so much going on. The colors, the placement of each individual letter, the size and how they overlap one another make it visually pleasing. I want my wordmark to coney the same kind of excitment. Bold colors and letters. 

I have no idea if "Mubeca" is even a company but regardless I chose to use this as an example solely because of the letter b. I'm planning on doing a wordmark for "Mimi's Flower Shoppe" and I really liked how the B was made, it just says flowers and girly stuff. 

I liked the use of the O in the word. I might do the same? I liked to font of these even though its  not the greatest picture. The first word is "cursivee" and the rest of the words are somewhat cursive as well just more bold and more well defined. 

"Assignent #17 Research and Inspiration"

Combination Mark: Logo design for "Three Tree Landscape"

What is a combination mark?

Combination marks are graphics with symbols and words that are used to represent a company or brand. It helps portray the brand image you want. A combination mark is one of three types of logos that are used in the industry. One is iconic or symbolic, second is the logotype or wordmark and third is the combination mark. 

Where and how are they used?

Combination marks are used to represent the idea or brand image of a company. It represents what the company stands for in just a picture along with a few words. 

Current Industry Trends, Competition, ect.

Integrated and stand alone combination marks. Integrated combination marks use both the symbol and text for the company where as stand alone combination marks are made with the text and symbol being separate. 

Examples and Inspiration. 

For both of these I liked the idea of keeping the main artwork contained inside a shape, or in this case a circle. It makes the logo stand out and look sharp. 

"Logotypes Prezi"

"Logotypes"

What is a logotype?

A logotype is a graphic emblem that is commonly used by companies to promote public recognition. More commonly known was a logo. 

Where did the logotype come from?

The logotype is a product of many inventions and techniques. Things like the Egyptians and hieroglyphics made a large impact as well as inventions likes coats of arms and watermarks. 

How did it evolve?

Printing and books became more common, things such as children books and increased literacy rates contribute to the success of books and visual arts. 

**LESS IS MORE**

**Logo making is an type of graphic design and it is a difficult one to master**

Modernists inspired a generation of mass visual communication which brought on improvements in television and printing technology. 

Why are they important?

People will only glance logos, which represent an entire company and idea so it is important that it is simple but has the ability to stand out at the same time. 

Iconic/Symbolic?

Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery to represent your organization. Symbols are less direct than actual text.

What is a word mark/Letter mark?

A logotype, commonly known as a word mark. A word mark is just a text. Stylized company name. Word mark only utilizes text. 

"Assignment 16 Research and Inspiration"

Research

What is a info graphic?

Graphic representations of information, date or knowledge. It presents information quickly and clearly.

Rules to Remember

-color is good!

-keep things simple

-make it appealing to the audience 

-simple layout

-make sure your information is dependable!!

-emphasize cause and relationships- cause and effect

-use charts and visual aides 

Types of info graphics

1.) Cause and effect: explains the relationships between different things

2.) Chronological: explains an event or process step by step

3.) Quantitive: show statistics 

4.) Directional: navigate readers through the poster using visuals 

5.) Product: conveys information to people about a certain product

What are info graphics used for?

-To communicate a message

-To present data in compact and easy way

-To analyze cause and effect relationships

Date to put in the timeline

-  35,000 years ago: Cave paintings.  Drawn to tell stories, teach hunting techniques, and to teach about religion. Mostly located in Western Europe, Australia, Africa, and China. Common images were buffalo,              horses, deer, tracings of human hands and abstract patters. Brushes made out of animal hair and sticks and paint made from water, plant juice, animal blood, soil, charcoal, and iron oxide. Use picture of a cave. 

-  3,000 BC: Cuneiform and the Sumerians. Created the first written language. Created to keep track of business transactions. Written on clay tablets. The letters were wedge-shaped characters. Use picture of actual cuneiform type and letters. 

- 3,000 BC: Hieroglyphics & Egyptians. Created by the ancient Egyptians. Written on walls of tombs and temples or papyrus, which was made from a substrate of weeds that was flattened, dried, and smoothed out. Hieroglyphic is derived from the two latin words: hero and glyphic. Rosetta  Stone allowed for these hieroglyphics to be translated. Use picture of reeds that papyrus was made from OR a picture of pyramids OR an Egyptian coffin/tomb.

- 1,050 BC: The Phoenician Alphabet. One sign represents a spoken sound. The shapes/letters where angular and straight. They were created using a stylus. It allowed common people to read-didn't discriminate based on social class. Became a successful language because it was easy to learn and the symbols were simple. Use picture of a tablet.

- 800 BC: The Greek Alphabet. Is an adaption of the phoenician alphabet. Consonants where turned into vowels and more letters were added. Use a picture of Phoenicians traveling to Greece (how the alphabet was developed)

-7th Century BC: The Roman Alphabet. An adaption of the Greek alphabet. Written formally and informally. Use picture of a Roman war helmet. 

-1st Century AD: Codex and Illuminated Manuscript. Codex replaced the scroll. A codex was a series of handwritten sheets of paper that were bound together by a spine. Monastic monks were the first to use illuminated manuscripts. Used mainly for religious purposes. Use picture of a scroll. 

-105 AD: Paper created. Paper was first created in China using a substrate from wood pulp. Use picture of trees that the paper is created from OR a map of China?

-1450 AD: The Gutenberg Press.  Created by Johannes Gutenberg. It was a printing press with movable type. Gutenberg lost his entire company and the printing press to his associate Mr. Fust. The printing press operated by using a hard press which was rolled over in ink on a raised surface of movable hand-set black letters. Three kinds of printing styles; porous, intaglio, and lithography. Use picture of the actual Gutenberg printing press. 

-1704 AD: First weekly news was published. Published by The Boston Letter. Use picture of a newspaper. 


-1886 AD: The Linotype Machine. Created by Christopher Sholes. Use picture of a linotype machine.


-

Inspiration

"Early Computers | 1930's - 1980's AD"

Early Computers

1.) What is an abacus?

2.) In 1936, Zuse invented this type of computer?

3.) Post a photo of the 1944 Mark Computer.

4.) In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?

5.) Post a photo of the UNIVAC Computer.

6.) In 1951, Eckert and Mauchly designed the first commercial computer for whom?

7.) What does UNIVAC stand for?

8.) In 1953, IBM enters the scene. What does IBM stand for?

9.) What is FORTRAN?

10.) Post a photo of the first mouse.

11.) In 1964, how did Engelbart change the way computers worked?

12.) What is the significance of ARPnet?

13.) In 1971, Intel introduced this? Post a photo of it.

14.) In the same year, IBM introduced this? Post a photo of one.

15.) In 1973, Metcalf and Xerox created this?

16.) During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

17.) In 1981, Bill Gates and Microsoft introduced this package?

18.) Post a photo of the Lisa computer.

19.) In 1983, who introduced the Lisa computer?

20.) What is GUI?

21.) Post a photo of the computer mentioned below.

22.) In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?

23.) The commercial only ran one time. When?

24.) In response to the Apple GUI, Gates and Microsoft introduced this?

25.) Two men are known for their development of the Apple I computer. Who are they?

26.) When was the internet that we know, world wide web, developed and introduced?

27.) Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?

28.) Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.

29.) Where do you think computers will take us in the next 10 years?