Wednesday, February 15, 2012

"Assignment 14 Research & Inspiration"

Inspiration/Ideas

-Use the actual dictionary definition on Indesign, use the texture too.




-Opened book be the poster; other information besides the what a copywriter is will just be other pages/words in the book. Have the front cover, back cover or the spine say something

-Background be a paper texture or just a solid color

-If I don't use the book other pictures could be things like; typewriter, computer and keyboard, pen and paper, feather and paper?



-Use pictures of word magnets?

-They could be used to write out what I need to be on the poster or just draw attention to certain text that is important
















-Backdrop be something that has to do with being a copywriter; ie. the plane dropping fertilizer on the city*stop the spray*

























Research

The PCA(the professional copywriters association)
http://www.the-pca.org/


Main things copywriters do: meet tight deadlines, come up with creative material for print, radio and tv ads, brochures and catalogs, web content and sales representation. They must be excellent and persuasive writers, be able to identify their target audience, come up with catchy phrases or slogans, brainstorm ideas and they MUST be able to have a thick skin because their work will be critiqued a lot and they must be able to work long hours as well as work under pressure to meet deadlines, very ace-paced industry!

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