"The Creative Process"

The Creative Process

A series of steps repeated every time you design something

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Why Do We Follow This Process

-Improve consistency

-Ability to plan and time your work

-Raise the quality of your work

-Communicate more effectively and in a more professional manner

The Five Steps of the Creative Process..

1.) Research: The more you know the easier it will be. Research the client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you..whatever you need to get inspired.

2.) Brainstorm/Inspiration: Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. Come up with adjectives or phrases that best describe your project. Ask yourself questions; what kind of message am I trying to communicate? Who is my audience? What am I trying to tell them? What kind of visuals will work for my particular audience?  

3.) Sketch: THUMBNAILS! Sketch your thoughts out and work through ideas. 

4.) Execute: Implement your ideas. Combine type and imagery into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you imagined, and it isn't working, try another idea. Forcing an idea won't result in a good design. 

5.) Critique and Revise: Take a step back, (literally) and look at the design with an objective eye. Make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does. Asking others for their opinion will help with this process.