"Assignment #20 Research & Inspiration"

Shepard Fairey

Bio

Born February 15, 1970 in Charleston, South Carolina. He became involved with art in 1984 when he started to place his designs and other artwork on t-shirts and skateboards. He graduated from the Rhode Island School of Design in 1992. He became famous because of his Obama "HOPE" poster but it is thought by many that the poster was "perpetuated illegally." Because of his quick rise to fame due to the controversy surrounding the legitimacy of his poster, some of Fairey's other talents were forgotten by the public. Other than stenciled portraits Fairey did many other types of art such as; screen prints, stickers, rubylith illustrations, collages and works on wood, canvas, and metal. 

Shepard Fairey's Works

This is a hand-painted work by Shepard Fairey.

This is a print made by Shepard Fairey.

This is a second print made by Shepard Fairey.

Research

Social Issue.

The social issue I decided to base my project off of was animals used for experimentation. I choose this because its an issue I have dealt with before, I think it is a cruel practice and I want it stopped. I have researched it in depth as well as written a seven page research paper on the topic. 

Colors. 

Red to represent power, passion and blood.
Brown to represent earth and nature.
White to represent hope.
Black to represent evil.

Trends.

For this particular social issue people generally use pictures of animals who are harmed in the posters and artwork...because I don't want to do that I will be using a much less graphic portrait of one of the many species of animal who are affected by this cruel practice. 

Words.

Powerful words to use for portrait and poster: STOP TESTING, STOP, HELP THE HELPLESS, CRUEL, MURDER, STOP THE MURDERS. 

People.

There are not particular people who want to stop animal testing it is generally big organizations. Some of the predominate organizations include; PETA, CAAT, The American Humane Society, and ALDF **Although there are many more these are the largest and key players in the fight to stop animal testing**

Graphics.

For this particular social issue people generally use pictures of animals who are harmed in the posters and artwork...because I don't want to do that I will be using a much less graphic portrait of one of the many species of animal who are affected by this cruel practice. Possible animals to use: beagles (they are the most common breed of dog used in animal testing because of their laid back temperament), a mouse or rat because people usually associate rats and mice with animal testing, a monkey or some sort of primate because again people associate primates with animal testing, there are a few animals that people aren't aware of the fact that they are commonly tested on (cats, fish, pigs, and even rabbits) and using one of those animals would bring awareness that yes in fact these animals are also used and abused in testing. 

"Stationary Package"

Stationary Package

-The printed pieces that a company uses for communication purposes

-When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

-The basic stationary package includes; a business card, a letterhead and an envelope

The Business Card
An essential part of a stationary design. When you hand someone your business card they will form an immediate opinion about your company. Your business card does more than tell people how to find you; it says something about your company, its mission, its culture and its goals. Everything from the shades, the fonts, the colors, the texture and even the gloss of the paper says something about you.

Typically a business card includes:
-logo
-company name
-employee name
-job title
-phone number
-fax number
-email address
-company address
-web address


Letterhead

-A printed piece of paper used to send letters, invoices, memos, ect.

Typically includes:
-logo
-company name
-company address
-phone number
-fax number
-web address

Design Tips:
-Logo and company name should be the focus
-Other information should be less predominate
-Has to be 8.5 x 11
-Must be vertical orientation
-Must leave room to write the letter, memo, ect-big space in the middle
-Check for accuracy
-Check for unity..continuity among other pieces

Envelope

-The packaging that contains the letter/form when being mailed. What we typically use is an envelope called the Standard #10- what we will be working with.

Typically includes:
-logo
-company name
-company address
-Doesn't have to be very designed, people are just going to throw it away and you have to leave room for the address and other information

Design Tips:
-must be 9.5 x 4.125
-can be horizontal or vertical
-must leave room for recipients address and stamp
-check for accuracy
-check for unity...continuity among other pieces