"Assignment #20 Research & Inspiration"

Shepard Fairey

Bio

Born February 15, 1970 in Charleston, South Carolina. He became involved with art in 1984 when he started to place his designs and other artwork on t-shirts and skateboards. He graduated from the Rhode Island School of Design in 1992. He became famous because of his Obama "HOPE" poster but it is thought by many that the poster was "perpetuated illegally." Because of his quick rise to fame due to the controversy surrounding the legitimacy of his poster, some of Fairey's other talents were forgotten by the public. Other than stenciled portraits Fairey did many other types of art such as; screen prints, stickers, rubylith illustrations, collages and works on wood, canvas, and metal. 

Shepard Fairey's Works

This is a hand-painted work by Shepard Fairey.

This is a print made by Shepard Fairey.

This is a second print made by Shepard Fairey.

Research

Social Issue.

The social issue I decided to base my project off of was animals used for experimentation. I choose this because its an issue I have dealt with before, I think it is a cruel practice and I want it stopped. I have researched it in depth as well as written a seven page research paper on the topic. 

Colors. 

Red to represent power, passion and blood.
Brown to represent earth and nature.
White to represent hope.
Black to represent evil.

Trends.

For this particular social issue people generally use pictures of animals who are harmed in the posters and artwork...because I don't want to do that I will be using a much less graphic portrait of one of the many species of animal who are affected by this cruel practice. 

Words.

Powerful words to use for portrait and poster: STOP TESTING, STOP, HELP THE HELPLESS, CRUEL, MURDER, STOP THE MURDERS. 

People.

There are not particular people who want to stop animal testing it is generally big organizations. Some of the predominate organizations include; PETA, CAAT, The American Humane Society, and ALDF **Although there are many more these are the largest and key players in the fight to stop animal testing**

Graphics.

For this particular social issue people generally use pictures of animals who are harmed in the posters and artwork...because I don't want to do that I will be using a much less graphic portrait of one of the many species of animal who are affected by this cruel practice. Possible animals to use: beagles (they are the most common breed of dog used in animal testing because of their laid back temperament), a mouse or rat because people usually associate rats and mice with animal testing, a monkey or some sort of primate because again people associate primates with animal testing, there are a few animals that people aren't aware of the fact that they are commonly tested on (cats, fish, pigs, and even rabbits) and using one of those animals would bring awareness that yes in fact these animals are also used and abused in testing. 

"Stationary Package"

Stationary Package

-The printed pieces that a company uses for communication purposes

-When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

-The basic stationary package includes; a business card, a letterhead and an envelope

The Business Card
An essential part of a stationary design. When you hand someone your business card they will form an immediate opinion about your company. Your business card does more than tell people how to find you; it says something about your company, its mission, its culture and its goals. Everything from the shades, the fonts, the colors, the texture and even the gloss of the paper says something about you.

Typically a business card includes:
-logo
-company name
-employee name
-job title
-phone number
-fax number
-email address
-company address
-web address


Letterhead

-A printed piece of paper used to send letters, invoices, memos, ect.

Typically includes:
-logo
-company name
-company address
-phone number
-fax number
-web address

Design Tips:
-Logo and company name should be the focus
-Other information should be less predominate
-Has to be 8.5 x 11
-Must be vertical orientation
-Must leave room to write the letter, memo, ect-big space in the middle
-Check for accuracy
-Check for unity..continuity among other pieces

Envelope

-The packaging that contains the letter/form when being mailed. What we typically use is an envelope called the Standard #10- what we will be working with.

Typically includes:
-logo
-company name
-company address
-Doesn't have to be very designed, people are just going to throw it away and you have to leave room for the address and other information

Design Tips:
-must be 9.5 x 4.125
-can be horizontal or vertical
-must leave room for recipients address and stamp
-check for accuracy
-check for unity...continuity among other pieces

"Assignment #18 Research and Inspiration"

Research

What is a wordmark?

Incorporates your company or organization name with stylized. Thick fonts=strength, slanted fonts=movement. Need to be easily recognizable even when printed in a small size.  ONLY UTILIZES TEXT, NO PICTURES!

Where are they used?

Everywhere. They are used to represent a company, brand or organization. 

How are they used?

They are used to get people to associate a certain picture or font with a particular brand, company or organization. 

Inspiration

This is Dell's workmark. Very bold and plain but it represents strength and simplicity. It would be almost to boring without the positioning of the E though, it brings the wordmark together. Makes it flow.

This is ebay's wordmark. I like this one because there is so much going on. The colors, the placement of each individual letter, the size and how they overlap one another make it visually pleasing. I want my wordmark to coney the same kind of excitment. Bold colors and letters. 

I have no idea if "Mubeca" is even a company but regardless I chose to use this as an example solely because of the letter b. I'm planning on doing a wordmark for "Mimi's Flower Shoppe" and I really liked how the B was made, it just says flowers and girly stuff. 

I liked the use of the O in the word. I might do the same? I liked to font of these even though its  not the greatest picture. The first word is "cursivee" and the rest of the words are somewhat cursive as well just more bold and more well defined. 

"Assignent #17 Research and Inspiration"

Combination Mark: Logo design for "Three Tree Landscape"

What is a combination mark?

Combination marks are graphics with symbols and words that are used to represent a company or brand. It helps portray the brand image you want. A combination mark is one of three types of logos that are used in the industry. One is iconic or symbolic, second is the logotype or wordmark and third is the combination mark. 

Where and how are they used?

Combination marks are used to represent the idea or brand image of a company. It represents what the company stands for in just a picture along with a few words. 

Current Industry Trends, Competition, ect.

Integrated and stand alone combination marks. Integrated combination marks use both the symbol and text for the company where as stand alone combination marks are made with the text and symbol being separate. 

Examples and Inspiration. 

For both of these I liked the idea of keeping the main artwork contained inside a shape, or in this case a circle. It makes the logo stand out and look sharp. 

"Logotypes Prezi"

"Logotypes"

What is a logotype?

A logotype is a graphic emblem that is commonly used by companies to promote public recognition. More commonly known was a logo. 

Where did the logotype come from?

The logotype is a product of many inventions and techniques. Things like the Egyptians and hieroglyphics made a large impact as well as inventions likes coats of arms and watermarks. 

How did it evolve?

Printing and books became more common, things such as children books and increased literacy rates contribute to the success of books and visual arts. 

**LESS IS MORE**

**Logo making is an type of graphic design and it is a difficult one to master**

Modernists inspired a generation of mass visual communication which brought on improvements in television and printing technology. 

Why are they important?

People will only glance logos, which represent an entire company and idea so it is important that it is simple but has the ability to stand out at the same time. 

Iconic/Symbolic?

Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery to represent your organization. Symbols are less direct than actual text.

What is a word mark/Letter mark?

A logotype, commonly known as a word mark. A word mark is just a text. Stylized company name. Word mark only utilizes text. 

"Assignment 16 Research and Inspiration"

Research

What is a info graphic?

Graphic representations of information, date or knowledge. It presents information quickly and clearly.

Rules to Remember

-color is good!

-keep things simple

-make it appealing to the audience 

-simple layout

-make sure your information is dependable!!

-emphasize cause and relationships- cause and effect

-use charts and visual aides 

Types of info graphics

1.) Cause and effect: explains the relationships between different things

2.) Chronological: explains an event or process step by step

3.) Quantitive: show statistics 

4.) Directional: navigate readers through the poster using visuals 

5.) Product: conveys information to people about a certain product

What are info graphics used for?

-To communicate a message

-To present data in compact and easy way

-To analyze cause and effect relationships

Date to put in the timeline

-  35,000 years ago: Cave paintings.  Drawn to tell stories, teach hunting techniques, and to teach about religion. Mostly located in Western Europe, Australia, Africa, and China. Common images were buffalo,              horses, deer, tracings of human hands and abstract patters. Brushes made out of animal hair and sticks and paint made from water, plant juice, animal blood, soil, charcoal, and iron oxide. Use picture of a cave. 

-  3,000 BC: Cuneiform and the Sumerians. Created the first written language. Created to keep track of business transactions. Written on clay tablets. The letters were wedge-shaped characters. Use picture of actual cuneiform type and letters. 

- 3,000 BC: Hieroglyphics & Egyptians. Created by the ancient Egyptians. Written on walls of tombs and temples or papyrus, which was made from a substrate of weeds that was flattened, dried, and smoothed out. Hieroglyphic is derived from the two latin words: hero and glyphic. Rosetta  Stone allowed for these hieroglyphics to be translated. Use picture of reeds that papyrus was made from OR a picture of pyramids OR an Egyptian coffin/tomb.

- 1,050 BC: The Phoenician Alphabet. One sign represents a spoken sound. The shapes/letters where angular and straight. They were created using a stylus. It allowed common people to read-didn't discriminate based on social class. Became a successful language because it was easy to learn and the symbols were simple. Use picture of a tablet.

- 800 BC: The Greek Alphabet. Is an adaption of the phoenician alphabet. Consonants where turned into vowels and more letters were added. Use a picture of Phoenicians traveling to Greece (how the alphabet was developed)

-7th Century BC: The Roman Alphabet. An adaption of the Greek alphabet. Written formally and informally. Use picture of a Roman war helmet. 

-1st Century AD: Codex and Illuminated Manuscript. Codex replaced the scroll. A codex was a series of handwritten sheets of paper that were bound together by a spine. Monastic monks were the first to use illuminated manuscripts. Used mainly for religious purposes. Use picture of a scroll. 

-105 AD: Paper created. Paper was first created in China using a substrate from wood pulp. Use picture of trees that the paper is created from OR a map of China?

-1450 AD: The Gutenberg Press.  Created by Johannes Gutenberg. It was a printing press with movable type. Gutenberg lost his entire company and the printing press to his associate Mr. Fust. The printing press operated by using a hard press which was rolled over in ink on a raised surface of movable hand-set black letters. Three kinds of printing styles; porous, intaglio, and lithography. Use picture of the actual Gutenberg printing press. 

-1704 AD: First weekly news was published. Published by The Boston Letter. Use picture of a newspaper. 


-1886 AD: The Linotype Machine. Created by Christopher Sholes. Use picture of a linotype machine.


-

Inspiration

"Early Computers | 1930's - 1980's AD"

Early Computers

1.) What is an abacus?

2.) In 1936, Zuse invented this type of computer?

3.) Post a photo of the 1944 Mark Computer.

4.) In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?

5.) Post a photo of the UNIVAC Computer.

6.) In 1951, Eckert and Mauchly designed the first commercial computer for whom?

7.) What does UNIVAC stand for?

8.) In 1953, IBM enters the scene. What does IBM stand for?

9.) What is FORTRAN?

10.) Post a photo of the first mouse.

11.) In 1964, how did Engelbart change the way computers worked?

12.) What is the significance of ARPnet?

13.) In 1971, Intel introduced this? Post a photo of it.

14.) In the same year, IBM introduced this? Post a photo of one.

15.) In 1973, Metcalf and Xerox created this?

16.) During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

17.) In 1981, Bill Gates and Microsoft introduced this package?

18.) Post a photo of the Lisa computer.

19.) In 1983, who introduced the Lisa computer?

20.) What is GUI?

21.) Post a photo of the computer mentioned below.

22.) In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?

23.) The commercial only ran one time. When?

24.) In response to the Apple GUI, Gates and Microsoft introduced this?

25.) Two men are known for their development of the Apple I computer. Who are they?

26.) When was the internet that we know, world wide web, developed and introduced?

27.) Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?

28.) Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.

29.) Where do you think computers will take us in the next 10 years?

"Photography | 1839 - 1960's AD"

Photography

1.) Until the 1880s, how were news stories illustrated?

Engravings and wood cuts

2.) What is a camera obscura?

An optical device that projects images of its surroundings onto a screen

3.) Post an example of a camera obscura.

4.) How did scholars and artists utilize the camera obscure?

It was used to observe solar eclipses and phases of the moon

5.) From where did the photographic camera develop?

The portable box version of the camera obscura

6.) Who first used the term "photography"? Where was is derived from?

7.) Post an the first photograph.

8.) Who is credited with making the first successful photograph?

9.) Post an example of a Daguerreotype image.

10.) Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?

11.) Post an example of a Calotype image.

12.) Who invented the Calotype process? What are the advantages and disadvantages of the process?

13.) Post an example of a Wet Collodion Process image.

14.) Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?

15.) Post an example of a Dry Plate Process image.

16.) Who invented the Dry Plate process? What are the advantages and disadvantages of the process?

17.) Who is George Eastman? What company did he establish?

18.) Post an example of The Kodak Camera from 1888.

19.) In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?

20.) What is Edwin Land best known for? What company did he establish?

21.) Post a photo of the first Polaroid camera.

22.) How long did the first Polaroid camera take to produce a photo?

23.) What was Eadweard Muybridge known for?

24.) Post a photo of the Zoopraxiscope.

25.) What is the Zoopraxiscope?

26.) Post a photo of Muybridge's horse in motion.

27.) How did Muybridge settle the debate and photograph a horse in motion?

28.) In 1880s, the development of the motion picture camera allowed this?

29.) Post a photo of a motion picture projector.

30.) What is a motion picture projector?

"The Linotype Machine | 1886 AD"

The Linotype Machine

1.) Who is credited with the invention of the typewriter?
Christopher Sholes
2.) What is a "stenographer"?
Someone who takes notes shorthand
3.) Post an example of Shole's typewriter.












4.) Why did Sholes send a prototype of his typewriter to Clephane?
So that Clephane could test it
5.) After the typewriter began production, why did Clephane pursue another machine?
It still took a long time to typeset the words and make copies
6.) Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler
7.) What is meant by "typesetting"?
Organzing letters for use in a typing machine
8.) Post an example of Linotype Machine.











9.) How does the Linotype Machine differ from the typewriter?
It allowed type to be set mechanically rather than by hand it also produced the letters in a straight line
10.) How did this machine change the newspaper industry?
It allowed small operators to set type for more pages on a daily basis, as result newspaper and magazines could be longer in length compared to the eight pages that they used to be

11.) Post an example of a Linotype keyboard.









12.) How did the keyboard of the Linotype Machine differ from keyboards that we use today?
They keyboard had 90 characters, there was no shift key so there was different keys for upper and lowercase letters, and the letters were arranged based on frequency of use. There was three different sections of the keyboard, the right (white keys) was for uppercase letters, the left (black keys) were for lowercase letters and the middle (blue keys) were for punctuation, digits, small capital letters and fixed width spaces
13.) Post an example of a Linotype slug.

14.) What is a slug?
A single line of type or matrixes that is cast together to form one big piece

15.) Post an example of a person operating a Linotype Machine.











16.) Why is the Linotype Machine the greatest advanced in printing since movable type?
It finally bridged the gap between the typewriter and the printed page

"The Gutenberg Press | 1450 AD"

The Gutenberg Press

1.) What is Johannes Gutenberg credited with?
Inventing a printing press with movable type

2.) Post a photo of the Gutenberg Press.

 

3.) How did the printing press work?
It was a hard press in which ink was rolled over a raised surface of movable hand-set black letters held within a wooden form

4.) What motivated Gutenberg to find a better way of creating books?
When he was young he watched jewerlers and goldsmiths work and reading books motivated him to want to create something like the press

5.) Why did Gutenberg experiment with metal type versus wood type?
Metal could be produced much faster and when using wood it would often rip the pages and as soon as one thing was found wrong with the wood it was thrown away. Also metal cast well in the die, it would melt at low tempatures and it was more durable in the press

6.) Post an example of movable type in a type case.

 

7.) What is moveable type?
Uses moveable type to reproduce the same elements of a document

8.) What is a matrix?
A hard metal punch that is hammered into a softer copper bar, it was used to recreate hundreds of thousands of identical characters

9.) What ink did Gutenberg develop that he used specifically for the printing press?
Oil-based ink because it was more durable than water based ink

10.) What is paper made from? Where did paper originate?
It is made from wood pulp and it originated in the China in 105 AD

11.) What is a "substrate"?
An extract from a certian material

12.) Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened?
John Fust. At the end of five years  if Gutenberg did not pay Fust back then Fust would take the press and all of the materials with him. At the end of the five years Gutenberg had only printed 200 of the 300 Bibles he promised to print so Fust sued Gutenberg for the money, the judge ruled that Gutenberg had to give Fust the rest of the Bibles along with the actual press and all of the materials :(

13.) What was the first book he printed?
A two volume Bible that he sold for 300 Florins each

14.) Post an example of this book.

15.) How did the Gutenberg Press impact communication?
It perfected script and made it easier to read, books were made at a much faster rate and current information could easily be shared locally and around the world, the price of books dropped and there was an increase of demand for books

16.) Who introduced the printing press to England?
William Caxton

17.) What was the early form of newspapers?
Trade newsletters

18.)When was the first news weekly published? What was it called?
1704, it was called the Boston Letter

19.) What kind of press was built in the US in the mid 1800s?
The steam powered rotary press

20.) Post an example of a 1930s printing press.

21.) By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?
Letters or words that are pressed on to the piece of paper

22.) Which printing process is the Gutenberg press an example of? Briefly describe the process?
Relief printing. Movable type was placed into the press and ink was spread into the space then paper was placed ontop then the press applied pressure so that the ink would transfer onto the paper

23.)Post an example of an intaglio press.

24.) What is intaglio printing and how is ink transferred?
Also known was print-making, the ink was transferred by pressure being applied to the paper

25.) Post an example of a screen (porous) printing press.

 

26.) What is porous printing and how is ink transferred?
It is a basic stencil process, the ink is transferred by through mess areas on the printing press

27.) Post an example of a lithography printing press.

28.) What is lithography and how is ink transferred?
Also called planographic, the ink is transferred by drawing on a greasy plate and then applying water to the plate

29.) Post an example of a offset lithography printing press.

30.) What variation of lithography is used by the commercial printing industry today?
Offset lithography is used by businesses to make brochures and business cards

31.)How do printing presses used today compare to the Gutenberg Press?
Today our printing press uses much more technplogical componets where was Gutenbergs was still mostly done by hand

"The Codex and Illuminated Manuscript | 1st Century AD"

The Codex & Illuminated Manuscript

1.) Post an example of a scroll.

2.) What were the drawbacks of the scroll?
The reader had to read the text in the order that is was written







3.) Post an example of a codex.

4.) What is a codex?
A covered and bound collection of hand written pages





5.) "Codex" is derived from the Latin meaning "block of wood". Why?
Because it was sturdy and compact unlike the scrolls that were used before the codex


6.) What is the difference between "sequential access" and "random access"?
Random access means anyone can go to any point in the book and find information where as sequential access means that one must go through it in order to find certian information


7.) What were the advantages of using the codex?
It was easier to organize in libraries because the spine could be written on as well the codex was must more portable and easier to read


8.) What helped spread the use of the codex?
The rise of Christianity


9.) What replaced papyrus? Describe the process used to create it?
Parchment, it was made from substrate from animal skin and the hair and far were removed and the skin was smoothed out then the hide was soaked in in water and caluim, salt and flour were added and then the skin was laid to dry out


10.) What is vellum?
Parchment made from the skin of young calves


11.) Name several examples of current technology that utilizes the format of the codex?
the ipad and the kindle



12.) What led to a period of cultural and economical deterioration?
The decline of the Roman empire and the take over of the Huns, also known as the "Dark Ages"


13.) Post an example of an illuminated manuscript.

14.) Who began creating books by hand, taking the creation to an art form?
Monastic monks



15.) What does "illumination" refer to? What was included in this ornamentation?
The borders and illustrations added to the text. Initials of chapters or paragraphs or paintings in margins and borders around the text


16.) What tool was used for creating the illuminated manuscripts?
Natural quill pens made from bird feathers


17.) Why were these manuscripts reserved for religious purposes?
Because it took so much work and time to create the illuminated manuscripts


18.) What is craftsmanship? Why is it important?
How you put together your work and the effort you put into making it. It is important because better craftsmanship allows art to stay perserved for longer periods of time, just like the illuminated manuscripts

"The Roman Alphabet | 7th Century BC"

The Roman Alphabet

1.) What was the basis of the Roman uppercase alphabet?
The Greek Alphabet

2.) What were the purposes of the formal and informal styles of lettering?
A rigid formal script was used formally for manuscripts and other important documents while informal script which was quick and used for writing that was routine

3.) Why is the Roman alphabet the most widely used and what contributions did it make?
Serifs originated from this, it was the institution of basic penmanship and typography, they always made sure that the letters were on a straight line

4.) From where did serifs originate?
From writing on stone tablets

5.) When and where did lowercase, or minuscule, letters develop?
The Greek Alphabet

6.) What is a ligature and why were they utilized?
So that the utensil would not slip when they were writing

7.) Post an example of the Roman alphabet in visual form. 

"The Greek Alphabet | 800 BC"

The Greek Alphabet 

1.) How did Greeks come in contact with the Phoenicians?
Phoenicians regularly traveled to Greece in order to do business

2.) How was the Greek adaptation of the alphabet different from its predecessor?
Several consonants where made into vowels and additional letters were added

3.) Why is the Greek alphabet considered to be the world's first true alphabet?
It gave way to many other alphabets being created

4.) Name several similarities and differences between the Greek and modern English alphabets?

5.) Post an example of the Greek alphabet in visual form. 

"The Phoenician Alphabet | 1050 BC"

The Phoenician Alphabet

1.) The Phoenician alphabet is based on what principle?
One sign represents one spoken sound

2.) Describe the shape of the letters and what tool created them?
Most of the shapes are angular and straight. They are created using a stylus

3.) What two reasons made the Phoenician alphabet so successful?
It was easier to learn than most languages at the time and the symbols were much simpler than most others

4.) What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?
It allowed common people to read and write and it didn't discriminate based on social class

5.) Post an example of the Phoenician alphabet in visual form.