"Logotypes"
What is a logotype?
A logotype is a graphic emblem that is commonly used by companies to promote public recognition. More commonly known was a logo.
Where did the logotype come from?
The logotype is a product of many inventions and techniques. Things like the Egyptians and hieroglyphics made a large impact as well as inventions likes coats of arms and watermarks.
How did it evolve?
Printing and books became more common, things such as children books and increased literacy rates contribute to the success of books and visual arts.
**LESS IS MORE**
**Logo making is an type of graphic design and it is a difficult one to master**
Modernists inspired a generation of mass visual communication which brought on improvements in television and printing technology.
Why are they important?
People will only glance logos, which represent an entire company and idea so it is important that it is simple but has the ability to stand out at the same time.
Iconic/Symbolic?
Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery to represent your organization. Symbols are less direct than actual text.
What is a word mark/Letter mark?
A logotype, commonly known as a word mark. A word mark is just a text. Stylized company name. Word mark only utilizes text.
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