"Assignment 14 Research & Inspiration"

Inspiration/Ideas

-Use the actual dictionary definition on Indesign, use the texture too.




-Opened book be the poster; other information besides the what a copywriter is will just be other pages/words in the book. Have the front cover, back cover or the spine say something

-Background be a paper texture or just a solid color

-If I don't use the book other pictures could be things like; typewriter, computer and keyboard, pen and paper, feather and paper?



-Use pictures of word magnets?

-They could be used to write out what I need to be on the poster or just draw attention to certain text that is important
















-Backdrop be something that has to do with being a copywriter; ie. the plane dropping fertilizer on the city*stop the spray*

Research

The PCA(the professional copywriters association)
http://www.the-pca.org/


Main things copywriters do: meet tight deadlines, come up with creative material for print, radio and tv ads, brochures and catalogs, web content and sales representation. They must be excellent and persuasive writers, be able to identify their target audience, come up with catchy phrases or slogans, brainstorm ideas and they MUST be able to have a thick skin because their work will be critiqued a lot and they must be able to work long hours as well as work under pressure to meet deadlines, very ace-paced industry!

"Visual Organization"

Visual Organization

Not directing the audience is misdirecting them

Eye Movement


-The typical eye moves from left to right and top to bottom
-Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewers eye
-The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye area
-Light areas of a composition will attract the eye, especially when adjacent to a dark area
-Diagonal lines or edges will guide eye movement

Optical Center
The spot where the human eye tends to enter the page. Optical center is slightly above the mathematical center and a little to the left
-It takes a compelling element to pull your eyes away from the optical center

Z Pattern
Our visual pattern makes a sweep of the page, generally, in the shape of a "z"

A designers objective is to lead the viewers eye to the important elements or information


Fonts


-Generally do not use more than TWO fonts and make sure they compliment each other
-Avoid using all caps unless completely necessary
-Choose the right font (choose fonts according to the theme or tone of your composition)
-Do not overuse fancy and complicated fonts

www.typography.com/email/2010_032010_03/index.htm

"Cave Paintings | 35,000 years ago"

Cave Paintings Podcast

1.) What are cave paintings?
Beautiful, detailed and colorful representations found on the inside of cave walls and ceilings. Mostly located in Western Europe, Australia, Africa and China

2.) Name several common themes found in cave paintings?
Large animals such as bison, horses and deer. Tracings of human hands and abstract patterns

3.) How were these paintings created (tools, pigments)?
Brushes were made out of sticks, small stones, leaves and animal hair. Paints were made from water, plant juice, animal blood, soil, charcoal, and iron oxide

4.) 

a. What is the most famous cave painting site? 

Lascaux

b. When was it discovered and by whom?
Discovered in 1940 by four teenage boys

c. Post an example of cave painting(s) from this cave

5.) 

a. Why did this cave have to be closed? 

The paintings were being damaged by the carbon dioxide emitted from the tourists

b. What was done to satisfy public curiosity?
The government created Lascaux II, a man-made replica next to the original

6.) 

a. Post an example of cave painting(s) from Altamira cave.

b. In Altamira cave, why do most of the paintings have a red hue?
The soil is red

7.) 

a. Who discovered this site? 

Marceline Sanz De Sautuola and his daughter Maria

b. How old are the paintings confirmed to be?
19,000

8.) 

a. What is the oldest known cave painting site? 

Chauvet-Point Arc

b. When was it discovered and by whom?
Discovered in 1994 by Eliette Brunell Deschamps, Christian Hillaire, and Jean-Marie Chauvet

c. Post an example of cave painting(s) from this cave.

9.) What was different about the painting techniques at this site?
Walls were scraped of debris and the paintings had a 3D effect

10.) What is "speleology"?
The study of caves

11.) What three reasons do archeologists and historians believe prehistoric man created cave paintings?

-To tell a story or recount an event that already happened

-An instructional visual aid to help teach about hunting techniques

-For magical or religious reasons that if an image of a desired event were painted it might come true