"Visual Organization"

Visual Organization

Not directing the audience is misdirecting them

Eye Movement


-The typical eye moves from left to right and top to bottom
-Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewers eye
-The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye area
-Light areas of a composition will attract the eye, especially when adjacent to a dark area
-Diagonal lines or edges will guide eye movement

Optical Center
The spot where the human eye tends to enter the page. Optical center is slightly above the mathematical center and a little to the left
-It takes a compelling element to pull your eyes away from the optical center

Z Pattern
Our visual pattern makes a sweep of the page, generally, in the shape of a "z"

A designers objective is to lead the viewers eye to the important elements or information


Fonts


-Generally do not use more than TWO fonts and make sure they compliment each other
-Avoid using all caps unless completely necessary
-Choose the right font (choose fonts according to the theme or tone of your composition)
-Do not overuse fancy and complicated fonts

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