Tuesday, April 17, 2012

"Assignent #17 Research and Inspiration"

Combination Mark: Logo design for "Three Tree Landscape"

What is a combination mark?
Combination marks are graphics with symbols and words that are used to represent a company or brand. It helps portray the brand image you want. A combination mark is one of three types of logos that are used in the industry. One is iconic or symbolic, second is the logotype or wordmark and third is the combination mark. 


Where and how are they used?
Combination marks are used to represent the idea or brand image of a company. It represents what the company stands for in just a picture along with a few words. 



Current Industry Trends, Competition, ect.
Integrated and stand alone combination marks. Integrated combination marks use both the symbol and text for the company where as stand alone combination marks are made with the text and symbol being separate. 




Examples and Inspiration. 




For both of these I liked the idea of keeping the main artwork contained inside a shape, or in this case a circle. It makes the logo stand out and look sharp. 









No comments:

Post a Comment