"Stationary Package"

Stationary Package

-The printed pieces that a company uses for communication purposes

-When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

-The basic stationary package includes; a business card, a letterhead and an envelope

The Business Card
An essential part of a stationary design. When you hand someone your business card they will form an immediate opinion about your company. Your business card does more than tell people how to find you; it says something about your company, its mission, its culture and its goals. Everything from the shades, the fonts, the colors, the texture and even the gloss of the paper says something about you.

Typically a business card includes:
-logo
-company name
-employee name
-job title
-phone number
-fax number
-email address
-company address
-web address


Letterhead

-A printed piece of paper used to send letters, invoices, memos, ect.

Typically includes:
-logo
-company name
-company address
-phone number
-fax number
-web address

Design Tips:
-Logo and company name should be the focus
-Other information should be less predominate
-Has to be 8.5 x 11
-Must be vertical orientation
-Must leave room to write the letter, memo, ect-big space in the middle
-Check for accuracy
-Check for unity..continuity among other pieces

Envelope

-The packaging that contains the letter/form when being mailed. What we typically use is an envelope called the Standard #10- what we will be working with.

Typically includes:
-logo
-company name
-company address
-Doesn't have to be very designed, people are just going to throw it away and you have to leave room for the address and other information

Design Tips:
-must be 9.5 x 4.125
-can be horizontal or vertical
-must leave room for recipients address and stamp
-check for accuracy
-check for unity...continuity among other pieces